Olena Martynyuk BA, MA
Work-Based Learning Officer
Olena has more than 17 years of experience working as a TV-journalist around the globe, interviewing A-list celebrities and top fashion designers at the fashion weeks in New York, London, Milan and Paris. She also has been teaching her course on fashion media since 2017 in Kyiv and in London.
Olena has been working with the major glossy titles like Vogue, Harper’s Bazaar, Cosmopolitan, Marie Claire and l’Officiel. She has been contributing to the Financial Times, Allure and Forbes.
She has been consulting brands as a fashion business launcher and developing international media strategies for fashion brands.
Research
Olena is interested in researching how media develops in the XXI century. Her focus is on how the new niche media emerge nowadays and how the market of the glossy papers change.
Publications
2024
An article on Ukrainian beauty salons – Allure 24.02.2024
2023
An article on Ukrainian ceramics for a Lithuanian cultural title Nemunas, March 2023 issue
2022
A Global World and Ukraine — a special project by Liga — my forecast on fashion industry’s future
2021
LED-masks officiel-online.com 22.03
Ukrainian beauty brands for officiel-online.com 23.02
‘Glycolic Acid: Everything One Needs to Know’ officiel-online 29.04
‘Safe Beauty for Pregnant Women’ officiel-online 11.05
‘Perfumes with Tea Notes’ officiel-online 09.06
‘Zoom face’ officiel-online 10.06
‘Ukraine on the Art Map of the World’ page.ua 02.08
‘How to Combine Perfumes Correctly’ officiel-online 11.08
‘Top10 Ukrainian Fashion Brands’ page.ua 17.08
‘Where a Ukrainian Contemporary Art Museum Can Be Situated?’ page.ua 08.09
‘Dresses as canvases. Fedir Vozianov made costumes with parts of Ekster paintings’ page.ua 12.10
‘Blindstrrom: an Exhibition of Never Seen Before Items’ page.ua 12.11
My Sicily Trip Column —‘The New Time’ Magazine 12.12
Interview with Marina Abramovic, Marie Claire Ukraine, winter edition 2021/2022
2020
‘What is anti-stress cosmetics?’ officiel-online.com 14.12
‘New perfumery formats’ officiel-online.com 04.11
‘Telegram and Instagram accounts on beauty’ officiel-online.com 22.09
‘Skincare and makeup in COVID-19 times’ officiel-online.com 29.09
‘Interview with the Harvard researcher on the medicine of sleep’ officiel-online.com 03.11
‘Adaptogenes in skincare’ officiel-online.com 13.05
‘Skincare against pigmentation’ officiel-online.com 03.11
‘New beauty books and podcasts’ officiel-online.com 05.10
2019
‘How to Write a Book’ page.ua 6.06
‘Contemporary Les’ Kurbas Staging’ page.ua 17.06
‘How I Did Yoga in a Museum’ page.ua 20.06
‘How to Present One’s First Book’ page.ua 28.05
2018
‘Precious Ibiza. Oraїk Jewellery’ vogue.ua, 17th of June 2018
‘What is Opera Tourism and Why One Should go to Hungary to Experience it?’ Elle.ua, 3rd of July 2018
My column on fashion, Flow magazine (Canada) December/January 2018/2019
‘Global Warming’ (a fashion review) What’s On magazine, December 2018
‘A Weekend Getaway: What To Do in Luxembourg’, offficiel-online.com, 20th of December 2018
2017
‘Why an Ancient Castle Needs a Florist’ vogue.ua, 13th of February 2017
2016
The Newest History (new names in Ukrainian Fashion), Vogue Ukraine, March 2016
Spring Amsterdam Travel Guide, elle.ua, 11th of May 2016
An Article on the Ruslan Panchuk, an Embroidery Insider, Vogue Ukraine May 2016
‘Gran Torino’ (a travel article on Turin) Harper’s Bazaar Ukraine, June 2016, pp 140-141
Travel Guide New York, marieclaire.ua, July 2016
‘Art-object’, a travel article on Antwerp for Harper’s Bazaar Ukraine, September 2016, pp 158-159
‘Where to Travel This Autumn: Epernay’ forbes.net.ua, 28th of October 2016
‘The Most Interesting Tea in Kyiv’ elle.ua, 3rd of December 2016
‘The Most Unusual Ukrainian Hotels’ elle.ua, 18th of December 2016
